Round Wreath SEO Case Study | DAB Marketing Solutions.

Round Wreath is a niche marketer and e-commerce brand specializing in high-quality faux floral wreaths and door decor. The company is selling wreaths across the world and creating luxury decor for beautiful homes and businesses.

Discovery

Round Wreath approached DAB Marketing Solutions with the challenge of boosting website traffic and conversions.
The site struggled with:
⊗ Low Organic Visibility: SEMrush analysis revealed almost no organic search traffic and low keyword rankings.
⊗ Weak SEO Foundation: A lack of on-page optimization, minimal long-tail keyword targeting, and no structured local SEO efforts hindered discoverability.
⊗ Weak Domain Authority: The site had only one backlink, impacting credibility and SEO performance.
⊗ Poor Conversion Rates: Despite 2K monthly visitors, conversion rates remained low due to poor on-page engagement, high bounce rates, and lack of clear CTAs.
⊗ Unoptimized SEO & Content Strategy: The site lacked long-tail keyword optimization, structured internal linking, and local SEO presence.
⊗ Underutilized Email Marketing: Despite a strong ROI potential, email marketing efforts were underutilized.

SEMrush SEO Domain Overview

Goals

The primary objective was to increase organic traffic and ultimately conversion rates while reducing dependence on paid ads.

Specific KPIs:
• Increase organic traffic to 500 visitors per month within 6 months through SEO and content optimization
• Achieve at least 10% of total traffic from organic search within 3 months
• Boost domain authority score from 0 to 5+ within 6 months via a robust link-building strategy.
• Increase conversion rate from 0.3% to at least 1% in 6 months
• Grow email subscribers by 30% in 6 months via landing pages, email capture, and social media engagement.

Solution

DAB Marketing Solutions implemented a comprehensive digital marketing strategy covering multiple areas:

1. Brand & Site Audit
A complete website and SEO audit was conducted using SEMrush, Screaming Frog SEO Spider, Google Analytics, and Google Search Console revealing:
✔ Slow website load speed
✔ No page crawling nor indexing data
✔ Broken links affecting user experience and SEO rankings
✔ Thin content on key pages, leading to low keyword relevance
✔ Inconsistent keyword optimization

Action Steps:

• Fixed broken links and optimized site speed
• Expanded content on product and category pages to improve keyword density
• Implemented structured internal linking

2. SEO Audit & Keyword Strategy
The SEO audit highlighted a weak keyword strategy with only 13 ranking keywords and low SERP positions. Competitive analysis showed that Round Wreath lagged behind competitors in organic presence.

Action Steps:

• Identified high-value long-tail keywords (e.g., “affordable wreaths,” “wreath subscriptions”)
• Developed content marketing ideas around seasonal and evergreen topics
• Improved on-page SEO by optimizing title tags, meta descriptions, and header structures

3. Link Building Strategy
Backlink analysis showed only one “nofollow” backlink, reducing the site’s authority. A new link-building campaign was launched:

Action Steps:

• Secured three new backlinks from reputable home décor websites (e.g., Wayfair, simply2moms.com)
• Initiated guest blogging & influencer partnerships to earn quality links
• Developed a backlink outreach strategy targeting high domain authority websites

4. Local Search Optimization
Round Wreath had no Google Business Profile, limiting its local visibility.

Action Steps:

• Created and optimized Google Business Profile
• Built local citations to improve local search rankings
• Implemented schema markup for rich snippets

5. Lead Generation & Email Marketing
Despite strong email marketing potential ($40 ROI for every $1 spent), the email list was underutilized.

Action Steps:

• Created a landing page for email capture
• Developed social media sweepstakes & contests to grow the email list
• Enhanced email automation and segmentation for higher engagement

Results

The results of our SEO efforts for Round Wreath were impressive, especially given the initial low organic traffic and lack of backlinks.

Organic Traffic:
Grew from 1 to 560 visitors per month in 6 months (Goal: 500)
Backlinks increased from 1 to 150 in 6 months, boosting domain authority from 0 to 9 (Goal: 5+)

Keyword Rankings:
13 total ranking keywords → 52 ranking keywords (+300%)
Top 30 rankings: 6 keywords
Long-tail keyword traffic up by 250%

Conversion Rate:
Pre-Strategy: 0.3% → Post-Strategy: 1.2% (+300%)
Paid traffic conversions up by 20% due to improved landing pages

Email Growth:
Email list grew by 35% in 6 months
Cart recovery emails increased revenue by 12%

Having similar issues?
We can help!

SEO Website Overhaul

000

Conversion Rate Increase

000

New Backlinks

Domain Authority Increase

The wreath and decor industry is poised for continued growth.

The global decorative wreaths market is expected to grow at a CAGR of 4.5% to reach USD 1.2 billion by 2028.

``Thanks to DAB Marketing Solutions, our organic traffic has soared. Their digital marketing and SEO expertise have positioned us as a leader in our industry!``

Laura L., President Year Round Wreaths LLC.

CLIENT:
RoundWreath, LLC.
CATEGORY:
Home Decor

DAB Marketing Solutions.

Scaling Success: How Round Wreath Increased Conversions by 300% with SEO & Marketing Automation

Discovery

Goals

Solution

Results

Having similar issues?
We can help!

Conversion Rate Increase

New Backlinks

Domain Authority Increase

The wreath and decor industry is poised for continued growth.

``Thanks to DAB Marketing Solutions, our organic traffic has soared. Their digital marketing and SEO expertise have positioned us as a leader in our industry!``

CLIENT:

CATEGORY:

LET'S WORK TOGETHER

Studio Miami

DAB Marketing Solutions.