We worked with the MyRoll Team to develop a fully responsive e-commerce solution that represented MyRoll not only as a trusted brand but also as an experience in the pet wellness industry.
After thoroughly assessing, communicating, building and testing, we were proud to deliver a custom, fresh and mobile-friendly website for MyRoll on time and on budget.
Discovery
We were approached by MYROLL, a manufacturer and marketer of Hemp derived CBD products to redesign and improve their e-commerce website and subsequently increase revenue.
They had a solid B2B business with established retail customers and a healthy repeat business.
However, they also wanted to benefit from the important DTC business in that vertical. They had an existing e-commerce website with significant challenges resulting in low traffic and little sales.
During the discovery phase, we interviewed key stakeholders and conducted a complete audit of their current site to outline several goals for the redesign. The site was described as outdated, boring, and un-engaging. The site was not user friendly, the navigation was confusing, and the design was not appealing.
Goals
Our overall goal was to redesign their website to reflect the best of their brand and ensure that it is performance optimized for e-commerce as well as responsive to ensure the experience is consistent and uniform. This would have all sorts of benefits including:
– Increase traffic to the website
– Increase conversion
– Reduce average bounce rate and increase engagement with visitors through stronger content strategy and engaging inter-site navigation thus increasing the average number of pages viewed per session and ultimately increase average time on page per user
– Generate Awareness about MYROLL being a leader and an expert and partner in the Hemp derived Pet CBD industry
– Educate the community about CBD via Blog and downloadable resources
– Build an email database of customers and leads via capture forms
– Engage our visitors by following us on social media channels such as, Instagram and Facebook
– Improve SEO performance by developing a more SEO friendly, informative and socially-focused blog as well as keyword driven and engaging content thus driving user engagement and organic searches.
Challenges
We have identified a number of weak areas in MYROLL’s current website that are choking traffic and ultimately conversion rates. These included:
– Overall site design is rather antiquated and too “busy” with an information-overload on the home page which ultimately makes it slow to load.
– The site is cluttered and hard to navigate and neither intuitive nor user-friendly.
– It is rather static and misses a WOW factor to engage with the target audience and therefore bounce rate is very high.
– The website had very old and outdated design layout for product detail pages with static information. It is not performance optimized with no clear CTA.
– No social proof or RTB (Reason to Belief) i.e. No testimonials leading to low trust among customers
– Customers were facing difficulties to find the proper information regarding particular products as the information was scattered at different positions on the pages based on the product type.
Solution
To boost visibility, engagement, and conversions, we implemented a complete digital transformation of the MYROLL website.
We began by redesigning the entire user interface and layout to align with modern UI/UX and SEO standards. The new design prioritized mobile responsiveness, intuitive navigation, and faster load times—resulting in a seamless experience across all devices.
To improve content discoverability, we launched a blog that balanced consistency and quality, supporting ongoing SEO growth through keyword-rich, educational content.
For eCommerce, we built a user-friendly online store that allowed visitors to easily browse, learn about, and purchase MYROLL’s CBD products. The interface emphasized clarity and credibility, showcasing MYROLL’s expertise in the wellness and CBD space through well-structured product pages, resource sections, and visual storytelling.
A key visual highlight was the interactive sliding image banner placed above the fold on the homepage. This element dynamically showcased MYROLL’s products in lifestyle settings, instantly capturing attention. We also introduced a rotating carousel of customer testimonials to build trust and illustrate how MYROLL’s products enhance both human and pet wellness.
On the technical side, we executed a full SEO overhaul. This included in-depth keyword research, metadata optimization, and a comprehensive content audit to refine existing copy for higher relevance and search performance. Additionally, we developed a PR and backlink acquisition strategy to strengthen off-page authority and improve organic rankings.
Together, these initiatives transformed MYROLL’s online presence into a modern, optimized, and conversion-focused platform that effectively engages visitors and drives measurable business growth.
Results
Redesigning MYROLL’s website has helped them position themselves as a competitor in the Pet CBD Market. After thorough research, design and web development we produced a custom e-Commerce website they have full control over and can grow with.
Due to Digital Marketing techniques such as Keyword Optimization, Conversion Rate Optimization (CRO), as well as Content Marketing with SEO in mind, MyRoll has tripled their unique visitors in the first two months, decreased bounce rate by 30% and consequently increased conversion by 150%.
It's All About Turning Static Websites
Into Dynamic Engaging Marketing and Sales Assets.
We develop meaningful and engaging content with your ideal customer and SEO in mind!
CLIENT:
MyRoll, Inc
CATEGORY:
Pet Wellness
