Our overall goal was to redesign their website to reflect the best of their brand and ensure that it is performance optimized for e-commerce as well as responsive to ensure the experience is consistent and uniform. This would have all sorts of benefits including:

– Increase traffic to the website
– Increase conversion
– Reduce average bounce rate and increase engagement with visitors through stronger content strategy and engaging inter-site navigation thus increasing the average number of pages viewed per session and ultimately increase average time on page per user
– Generate Awareness about MYROLL being a leader and an expert and partner in the Hemp derived Pet CBD industry
– Educate the community about CBD via Blog and downloadable resources
– Build an email database of customers and leads via capture forms
– Engage our visitors by following us on social media channels such as, Instagram and Facebook
– Improve SEO performance by developing a more SEO friendly, informative and socially-focused blog as well as keyword driven and engaging content thus driving user engagement and organic searches.

We have identified a number of weak areas in MYROLL’s current website that are choking traffic and ultimately conversion rates. These included:

– Overall site design is rather antiquated and too “busy” with an information-overload on the home page which ultimately makes it slow to load.
– The site is cluttered and hard to navigate and neither intuitive nor user-friendly.
– It is rather static and misses a WOW factor to engage with the target audience and therefore bounce rate is very high.
– The website had very old and outdated design layout for product detail pages with static information. It is not performance optimized with no clear CTA.
– No social proof or RTB (Reason to Belief) i.e. No testimonials leading to low trust among customers
– Customers were facing difficulties to find the proper information regarding particular products as the information was scattered at different positions on the pages based on the product type.

To boost visibility, engagement, and conversions, we implemented a complete digital transformation of the MYROLL website.

We began by redesigning the entire user interface and layout to align with modern UI/UX and SEO standards. The new design prioritized mobile responsiveness, intuitive navigation, and faster load times—resulting in a seamless experience across all devices.

To improve content discoverability, we launched a blog that balanced consistency and quality, supporting ongoing SEO growth through keyword-rich, educational content.

For eCommerce, we built a user-friendly online store that allowed visitors to easily browse, learn about, and purchase MYROLL’s CBD products. The interface emphasized clarity and credibility, showcasing MYROLL’s expertise in the wellness and CBD space through well-structured product pages, resource sections, and visual storytelling.

A key visual highlight was the interactive sliding image banner placed above the fold on the homepage. This element dynamically showcased MYROLL’s products in lifestyle settings, instantly capturing attention. We also introduced a rotating carousel of customer testimonials to build trust and illustrate how MYROLL’s products enhance both human and pet wellness.

On the technical side, we executed a full SEO overhaul. This included in-depth keyword research, metadata optimization, and a comprehensive content audit to refine existing copy for higher relevance and search performance. Additionally, we developed a PR and backlink acquisition strategy to strengthen off-page authority and improve organic rankings.

Together, these initiatives transformed MYROLL’s online presence into a modern, optimized, and conversion-focused platform that effectively engages visitors and drives measurable business growth.