Strategy & Planning

Marketing Strategy is where we play and how we win in the market.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Abraham Lincoln knew that preparation is everything. Whether you’re chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success.

These are the steps we will take to develop your strategy before we work on tactics:

– Analyze the Competition: Understanding your competitors is key to positioning your brand effectively.
– Perform a SWOT Analysis: Identifying strengths, weaknesses, opportunities, and threats helps us craft a robust strategy.
– Identify a Buyer Persona: Knowing your ideal customer allows us to tailor our marketing efforts to meet their needs.
– Asses the Buyer’s Journey: Mapping out the customer journey ensures we engage with them at every touchpoint.
– Plan the Budget: Allocating resources efficiently to maximize ROI.

Brand Management

We deliver strategy and digital marketing to inject life into your brand.

In today’s cluttered market, brand marketing is becoming increasingly crucial for breaking through the noise. New companies are continually springing up, giving customers similar and competing new products or services. As advertising expenses grow, companies are feeling the pinch.

Companies with a long-term perspective understand that investing in a great brand marketing strategy is no longer a nice-to-have – it’s a non-negotiable!

Brand marketing is the core of each brand’s marketing mix. At DAB Marketing Solutions, we develop
– Brand creation strategies: Crafting a unique brand identity that resonates with your target audience.
– Positioning: Establishing a distinct market position to differentiate your brand from competitors.
– Buyer Personas: Creating detailed profiles of your ideal customers to guide marketing efforts.
– Full-funnel branded marketing programs, and more: Implementing marketing campaigns that cover every stage of the customer journey.
See HighThere Case Study.

At DAB Marketing Solutions, we work hard to manage how your brand is viewed. Every marketing effort is part of a larger strategy to reinforce a brand experience. We ensure that every action we take on your behalf produces the experience that will reinforce or redefine your brand’s position through research, strategy, and implementation.

Digital Marketing

Digital marketing spans across an enormous network of digital touchpoints that customers interact with many times a day. We have a clear picture of how each digital marketing campaign supports your overarching goals. To properly utilize these channels, you need to have an understanding of each:

– Search engine optimization (SEO): We’ll make sure your business is the one customers find when they ask AI for answers by improving your website’s visibility on search engines.
see Round Wreath Case Study

– Generative Engine Optimization (GEO): Instead of optimising for search bots, we write on-brand content in a way that AI understands contextually and semantically. Your content should answer the intent behind a query, not just the literal keywords.
– Search engine marketing (SEM): Using paid advertising to increase your website’s visibility on search engines.
– Social media marketing (SMM): Engaging with your audience on social media platforms to build brand awareness and loyalty.
– Content marketing: Creating valuable and engaging content to attract and retain a clearly defined audience.
– Email marketing: Sending targeted emails to nurture leads and convert them into customers.
– Online advertising: Using various online platforms to promote your products or services.
– Landing page marketing: Designing effective landing pages to capture leads and drive conversions.